A business plan is a formal written document that states what the company does, what it wants to do, and how it plans to achieve it.
A business plan helps new businesses formalize their goals to internal staff and potential investors, and allows business founders to track their company’s progress as it grows.
Example of a business plan for a company
In order to not confuse you anymore when you have to make a business plan, here is a complete explanation that you need to pay attention to.
1. Service business plan background
Must pay attention to the first few parts carefully before making a business plan is the background or what some people call the Executive Summary. In this section, you should be able to write down the reasons why you want to present the Nusantara Coffee Shop service business.
It is planned that this coffee shop will open on Jalan Gajah Mada, Surabaya. Here, there will be a robusta coffee menu from selected and quality coffee beans. and there are reliable and professional baristas who process it.
2. Vision and mission explanation section
The next step is to formulate the vision and mission of opening a business. As a potential investor, you must understand this section clearly. The following is an example, Vision: To create a quality coffee shop that is acceptable to all parties. Mission: Providing the best and most delicious coffee taste, providing the best service for customers who come.
3. Product overview
This third must describe the business product clearly and easily understood. Example: “This archipelago coffee shop business sells robusta coffee as its main menu. It also provides side menus such as spaghetti, fried rice, various cakes, and pastries.
What Should Be Included in a Business Plan?
There are so many prospective business people still confused about what to do when compiling a business plan. Therefore, here are the details of the explanation that need to be considered.
This preparation stage includes information about the process of finding raw materials and processing them to become the target market. For example, “In this coffee shop business, raw materials are obtained from middlemen once a week. Operational hours from 4 pm. until 12 pm. ”
2. Marketing strategy
In this section, we can write about the marketing methods you use, from digital marketing to traditional marketing. Don’t forget to also display the market segment, target market, and product positioning in order to compete with other coffee businesses. For example, so that many people know local coffee shops, it is necessary to hold promotions from Selebgram.
In addition, they also have a special media account for promotion, complete with a website containing promo information and viral content to attract attention. prospective customers.
3. Budget Assets
In this section, you must write down the price and the raw materials used in detail. For example, rent a shophouse: IDR 3,000,000, then buy robusta coffee beans: IDR 120,000 x 4 IDR 480,000, procurement of paper cups IDR 200 x 100 = IDR 25,000 etc.
4. Budget Source
The source of the budget used can be personal funds, investments, or also from loans. Then write down the information on the source of funds in more detail. For example, Personal Capital Rp. 15,000,000, Loan Fund: Rp. 5,000,000, Estimated funds from investors: Rp. 10,000,000, etc.
5. Organizational structure
In running a business, one must also have a clear and accountable organizational structure. For example, Rita’s Manager, Retno’s Treasurer, Adit’s Marketing, etc.