One of the things that makes them successful is of course their promotion skills. The food business is indeed a business that will never stop. While there are still humans, this business will continue to grow. Meanwhile, the number of people continues to increase from year to year. food business opportunities will always exist and have very many variations.
The online culinary business is now increasingly popular with many people. One of them is because of practical and not complicated marketing. Even so, marketing food products, especially online promotion, is not as simple as many people think. Many online platforms can be used as promotional media such as Facebook, Instagram, Twitter, blogs, and other social media platforms. Also, the promotion of food products can be done in the marketplace. However, the problem is not with the promotional media, but with the promotion and marketing strategies of these food products. Here are some ways you can make food product marketing more attractive.
Create interesting product photos/videos
The photo or video is the first thing people see about your product. Because selling online, people can’t taste the food products that are being sold. All you can do is provide a photo or video of the product as attractive as possible. You can hire a photographer to take photos of the food products being sold. Don’t forget to take photos from various angles, so that buyers can get an idea of your product.
Give a photo caption
In addition to providing interesting video DNA photos, you will also need to describe the photos, depending on the platform you are using. If you use a marketplace platform, you can add a brief description of the food products being sold. When using social media, don’t forget to add a caption to support product promotion.
Create a catchy tagline
Besides adding a description or caption, you can also add an interesting tagline that is easy for many people to remember. Most people find it easier to remember a tagline or slogan than to remember the brand name. For example, ‘Want to snack? Yes, beautiful macaroni ‘. By using an attractive tagline, people will easily remember your product.
Interactive with consumers
There is no better way to promote a product than to interact with consumers. By interacting, consumers can get to know more about the food products being sold. Also, you also consumer behavior, such as what consumers like and expect from your product so that you give them what they need. This interaction with consumers can also be a description of the quality of services provided to consumers. If consumers see that you often reply to comments or messages from consumers, they will not hesitate to shop for your food products because of your friendliness and good service.
Don’t hesitate to post an ad
Advertising is a strategy for marketing food products. Many marketplaces and social media now provide paid advertising services to help market products. By using this service, your food products will be more easily recognized by many people.