Tag: definitions

72 Marketing Definitions


Whether you need to build a brand or grow your business, we want to allow you to succeed. Whereas B2C goods usually have a wider and more general viewers, B2B products and services are normally marketed to a distinct set of shoppers with explicit challenges and needs. The extra narrowly you can define this audience, the higher you’ll be capable of converse to them instantly with relevant messaging.

This is a conservative, low danger strategy because the product is already on the established market.Product growth is the introduction of a new product to current prospects. This can include new geographical markets, new distribution channels, and different pricing insurance policies that bring the product value within the competence of new market segments.Diversification is the riskiest space for a business. There are two type of Diversification; horizontal and vertical. A good thing about horizontal diversification is that it’s an open platform for … Read More