The module is delivered using a combination of lectures, in-class exercises, case studies and guest speakers, and there is a strong emphasis on participation in the classroom. Social media – Advertising on social media platforms, like Facebook, Instagram, and TikTok, is one of the most lucrative methods of marketing for businesses of all sizes. These ads reach such audiences on an incredibly large scope and can be exceedingly cost-effective to implement if run correctly. For more information on how this form of advertising can benefit your business, take a look at our Social Media Marketing guide here. Our clients might be local, regional or global organisations. These days for small businesses it’s very easy and cost-effective to do your own or outsource a mailmerge direct mail, campaign, using a word-processing program in conjunction with the list of names and addresses on a spreadsheet program.
- Each platform offers different formats for