A Chicago start-up, called The Printed Blog, wants to print blog posts on paper, fund it with hyper-local advertising, and distribute it free in big cities. It is true that many free papers have continued to survive where paid ones have failed. They tend to be local, keep local residents informed, and encourage local businesses to advertise. One possible blueprint for the NYT is the successful, finance-raising Huffington Post, which uses aggregation, a wide range of contributors and continues to grow original reporting. The NYT would be able to add to its own mix contributors who can set agendas, do in-depth investigations, and break high-level news. With this new mix, the NYT may be able to return to what it does best, rather than trying to fit in with the prevailing lifestyle omnibuses currently filling up newsagents.
- Amelia Tayloris a graduate of the School of Museum Studies, University of Leicester