The development process started with our design team creating wire-frame mock-ups of a potential site layout, once this layout was agreed and signed off by Waylynn Wolfe we set our developers to work on building basics of the site. At the same time our designers were able to focus on the initial aesthetic drafts, which interpreted their brief and drew inspiration from the mood boards provided. It became apparent from our conversations that a compromise had to be reached to best use their budget, and that the brand aesthetic was their highest priority. The brief already required the site to have a WordPress content management system. So after brainstorming with our developers, it was now an obvious choice to integrate a WordPress e-commerce solution over a much more comprehensive custom alternative.
- In the video, which was directed by Malino Nirvana, the Jakarta band skewer consumerism at large and hypebeast culture